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We are excited to announce that our Founder & Managing Director, Kim Westwood, will speak at Influencer Marketing Days, the preeminent conference on influencer marketing, taking place September 25-26 in New York.
Addressing marketers across all industries, Kim will share her experiences managing campaigns for leading international brands in a presentation entitled, How Long-Term Influencer Relationships Improve Overall Marketing ROI, focusing on the value of establishing genuine influencer relationships to achieving the most effective results with the strategy.
She will be joined by 20 marketing experts, including Kevin Knight of Experticity and Ryan Schram of IZEA, who will discuss influencer marketing research & statistics, emerging trends, case studies, activations and other prominent issues in the rapidly growing landscape of influencer marketing.
The conference, entering a second year, is the first to focus specifically on influencer marketing. “I’m thrilled to be attending Influencer Marketing Days and look forward to furthering the conversation around the industry,” Kim said. “When I started Shopping Links, the term ‘influencer marketing’ was not yet a part of the mainstream marketing lexicon. Few marketers knew what it meant, let alone used the strategy. It has been exciting to be a part of its rapid growth, and I’m honored to be sharing my experiences.”
This will be Kim’s second speaking engagement in New York, after previously addressing attendees of ‘Blogger and the Brand’ at New York Fashion Week.
Influencer Marketing Days will take place in Manhattan on September 25-26. Tickets, now available online, are open to marketers of all levels and across all industries.