The Shopping Links team is growing and we’re looking for a passionate, self-motivated Marketing Manager to help leverage our offerings and expand in our international markets. Established in 2014, we’re an influencer marketing platform with a global network of 16,000+ influencers and 1800+ brands, and we need someone with the skills and expertise to market our best features as we take our next step in the industry. 

Our ideal candidate would have a passion for influencer marketing, particularly in the fashion, beauty and lifestyle sector, and be comfortable working across a range of mediums. From case studies to blog posts, social content, EDMs, downloadables and whitepapers, we are looking to leverage a range of marketing opportunities to gain traction in markets both at home and overseas.

We are an international influencer marketplace that connects our network of 16,000+ influencers with leading brands in the fashion, beauty, travel and lifestyle sectors. With an emphasis on facilitating conversion-driven, transparent and sustainable influencer marketing campaigns, we value above all the tangible results and long-lasting relationships we create for brands, agencies and influencers. We are centrally located in the inner city startup hub of Richmond, Melbourne.

You’ll have considerable experience targeting and marketing SaaS products to reach international markets, particularly in the UK and US. Influencer marketing won’t be new to you: you’ll know about the space, the pain points and potential it offers, and the key stakeholders in the industry. Experience marketing technology and SaaS products will be vital for this role. 

• Enhance the external perception of Shopping Links – the value proposition, offerings and points of competitive differentiation
• Manage the development of a style guide to ensure consistency and accuracy of brand communications and system development
• Facilitate cost effective market research initiatives to further understand our customer and make recommendations based on feedback
• Manage the production of flyers, banners, advertisements, newsletters and PR including our own influencer marketing.
• Develop a website traffic plan that incorporates goals and benchmark metrics to meet traffic and visitor targets
• Liaise with Shopping Links employees to identify content opportunities that can be leveraged
• Manage the marketing of case studies, downloadables and influencer marketing industry resources
• Maintain and grow the Shopping Links blog and social media presence
• Generate monthly reports on the performance of our marketing campaigns and success against targets
• Seek out and manage international sponsorship and speaking opportunities
• Manage and recommend presence and attendance at industry conferences
• Optimise website and social media channels for SEO, user experience and usability
• Establish partnerships with key advertising and media stakeholders to increase marketing reach and results
• Manage all aspects of marketing operations, including interns and stakeholders

• Bachelor’s Degree in Marketing or related field
• Extensive understanding of the digital marketing landscape
• Minimum 3+ years’ experience in B2C, B2B and SaaS digital marketing and advertising
• Excellent grasp of social media, website metrics, Google Analytics and data collection best practices
• Experience with email marketing and lead generation
• Established network with media agents and outlets
• Is able to think laterally and outside the square to develop edgy and innovative marketing campaigns
• Excellent communication skills (both written and verbal)
• Experience creating, implementing and optimising SEM and SEO strategies
• Setting up and optimising Google Shopping, Tag Manager, Call Tracking and additional innovations
• An in-depth understanding and the ability to implement Google Analytics Goals and conversion tracking