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The holidays might be still ahead of us, but Valentine’s Day is already just around the corner. Start planning your influencer collaborations now to secure top bloggers, engage your market early, and make your brand top-of-mind for Valentine’s Day shopping. Start planning ahead with these collaboration ideas for every type of brand:
Run a contest
The perfect combination! @saltedsisters We are on the search for the most creative @christianpaulwatches 11:25 post! Be sure to share your most creative message and post before the end of Feb! Don't forget to tag @christianpaulwatches and @shoppinglinks with the hashtag #bloggerswanted to win! #instagood #watch #watches #watchporn #watchesofinstagram #collaboration #instastyle #instafashion #win #competition
Promotions like Valentine’s Day sales or contests can help you engage a new market directly by drawing personal interest from the audience, while also driving traffic to your website. Christian Paul Watches, shown above, had great success with a contest that inspired consumers to share "a moment that changed their life," reflecting the importance of family and tradition to the brand. It’s important to run promotions, particularly contests, early so you can engage your marketing and allow time for participation. You might run a contest for ‘Most Romantic Gesture’ or ‘Most Unique Gift Idea.’ Tie the competition to your feature products, and make sure you let your audience know about exclusive deals and promotions.
Stage a gorgeous editorial shoot
With print magazines becoming ever slimmer, with more advertising spreads and fewer editorial pages, product shoots are becoming less and less. Editorial flatlays for Instagram and influencer blogs are a great way to feature multiple product categories in a single post with all the imagination and beauty that viewers once found in magazines. Editorial shoots also give an air of imagination, like the above image by Lily Levy, that can harken the feeling of a magazine.
A fashion brand can collaborate with multiple influencers to show different looks, from romantic to chic, or choose a single influencer to show five looks for different moods -- staging each outfit with recommended accessories and styling. A beauty brand might collaborate with multiple influencers to feature different scents for different personalities. Even home decor and lifestyle brands can take advantage of Valentine’s Day by showcasing how to create the perfect room or how to make your own unique gift. Collaborations with a story, like how to hint to your significant other what you want for Valentine’s Day, inspire even more engagement.
Make it personal
Fall #morningslikethese are the best for snuggly pajama pants and sharing whipped cream with your BFF! ???? (I think he really has his eye on the gingerbread man though.) 5 foolproof gift ideas under $25 are on the blog this weekend including this super cute mug and pajama set from @nyandcompany. You can see the rest of my picks over on apinchoflovely.com! #nyandcompany #sponsored #giftideas
Another effective way to collaborate with bloggers for Valentine’s Day is to weave your brand into a personal story, offering insight into who they are as individuals just as Krystal Faircoth (@apinchoflovely) does above for the holidays. Ask influencers to show their favorite Valentine’s Day date spot, or have them share their favorite Valentine’s Day memory. You can even ask them to share their favorite foods, wine or gifts and explain what makes these items special. The goal is to make your brand a seamless part of the story.
Collaborate with couples
Engage influencers for ‘paired collaborations’ to showcase your product, service or experience offering. Whether you’re featuring perfume, jewelry, flowers or a resort, you can inspire viewers with a genuine love story. Create a gorgeous editorial shoot, go a little more lighthearted with an Instagram Story, or even have an influencer and their significant other take over your own social channels.
Celebrate Galentine’s Day
Valentine’s Day is all about celebrating love -- and chances are, some of your target customers will be celebrating the love of friends, family and their own fantastic selves this year. Collaborate with single gals and guys to showcase the spirit of Galentine’s Day (and the male equivalent) by featuring outfits for going out to brunch with friends, beauty products for a night in, or ideas for a friends’ getaway.
Provide gift S.O.S.
Choosing the perfect Valentine’s Day gift isn’t always easy! Help your target audience or their significant others find quick and easy products with thoughtful gift ideas, inexpensive suggestions for boyfriends and girlfriends on a budget, and last-minute ideas for procrastinators. (Even for an audience prone to buying late, however, it’s still a good idea to post early!) Instagram is a great channel for sharing these ideas, whether you post a series of gifts or a single flatlay featuring several.
Still not sure what type of Valentine’s Day collaboration best suits your brand? Get in touch at firstname.lastname@example.org. We’re happy to share more ideas and help you plan your collaboration timeline.