Shopping Links Blog

Mother’s Day Collaboration Ideas from Top Mom Bloggers

April 18, 2017
Blogger, Brand, Agency

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Most mothers will tell you every day is Mother’s Day — thankfully, we take a day each year to celebrate them in return. And while we may not always let our mothers know how much we appreciate them throughout the year, we’re spending more on gifts than ever. Americans alone spent $21.6 billion on Mother’s Day gifts in 2016, twice that of Black Friday, while Australians added $2 billion, making Mother’s Day one of the biggest shopping holidays of the year. 

Research also suggests that moms appreciate gifts they’ve indicated they want more than surprises, making mothers themselves particularly valuable audience for brand collaborations. Many countries, including the USA and Australia, will celebrate mothers on May 14, making now the ideal time to post collaborations.

To celebrate some of our moms on Shopping Links, here are a few bloggers to follow around the world, and inspiration for your Mother’s Day collaborations: 

The Collaboration: Dress the Kids 

Lauren Parry (@laurenjparry) - USA

The blogger behind Outfits & Outings, Lauren is mom to a 1-year-old and a wealth of advice on outfits, workouts, “mom life” and more. We loved her recent collaboration with MARKS & SPENCER, which showed us just how cute a little one can look in a suit.  

Jess Dempsey (@whatwouldkarldo) - Australia  

What Would Karl Do blogger Jess Dempsey, mom to two boys, shares her “lux mom style” and candid moments juggling kids, fashion -- and sometimes kids' fashion. 

Just another mummy-brag photo from the album #AstonDempsey ???? @heykarenwoo @marksandspencerau

A post shared by JESS DEMPSEY (@whatwouldkarldo) on

Anne-Kathrin Strauß  (@les_attitude) - Germany

German blogger Anne-Kathrin Strauß writes about fashion, beauty and family life on Les Attitude, featuring her adorable daughter, who often displays the best in infant fashion.  

Cool kid is in the house & summer is here ?? #coolkid #noezoe #noezoeberlin #lenimariecharlie #lesattitudes #summermood

A post shared by Anne-Kathrin Strauß (@les_attitudes) on

The Collaboration: Mom & Me Gifts 

Jessica Oakes (@positivelyoakes) - USA

Jessica Oakes, mom to toddler Blake, blogs about family life, home decor, fashion, and of course, style for moms and little girls alike. Her recent collaboration with Links of London shows how little treasures can spark traditions, making jewelry a particularly popular gift for Mother’s Day. 

Vanessa Kaufman (@wetheclassy) - USA

Vanessa, mom to a 4-year-old girl and 3-year-old boy, is the stylish blogger behind We the Classy, where she provides social commentary through fashion and individuality. Her recent collaboration with Nordstrom showed us that “mom and me” shopping trips can mean just as much without having to match. 

The Collaboration: Just for Mum 

Veronica Popoiacu (@bittersweetcolours) - USA

Mother and artist Veronica Popoiauci expresses her creativity through Bittersweet Colours, a highly visual blog full of style and fashion advice. Veronica reminds us that mums need not sacrifice style — and that Mother’s Day gifts need not be related to children. Her recent collaboration with The Daily Edited is one example of great gifts just for Mum. 

Vanessa Lambert (@whatwouldvwear) - USA 

Runner and mother Vanessa Lambert, originally from Europe, celebrates her timeless, budget-friendly, and personal style through her blog, What Would V Wear. We love her classic, easy-to-wear style advice, including fitness finds like pieces from Splits59. As more moms value fitness, stylish workout clothes have become more popular, putting them to the top of many moms’ gift lists.  

Pauline Privez (@paulineprivez) - Germany (via France)  

Follow French fashion blogger and photographer Pauline Privez for fashion, style and home decor advice, along with baby-friendly outfit flat lays for every occasion. We love this throwback collaboration with Christian Paul Watches, which reminds us that even soon-to-be-mums are to be celebrated on Mother’s Day. 

These are just a few of our favorite mum bloggers and ideas for Mother’s Day inspiration. Beyond gifts like clothing, jewelry and beauty products, sponsoring vacations, gifting spa days, or even offering services like food delivery or personal training are great ways to reach mothers with ideas for gift ideas they want. Remember that dads and sons shop for mothers, too, and consider collaborating with male bloggers this year to reach the women in their lives. For more ideas, get in touch at

Read More: 

Your Next Collab: Inspiring Ideas for Mother’s Day

Planning Your Influencer Marketing Calendar

How to Reach Your Target Audience Beyond Holiday Gifting Collabs  

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