Shopping Links Blog

New Functionality: More Insights in Blogger Profiles

April 18, 2017
Brand, Agency

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We are excited to announce a new update to our blogger profile that gives you even more insight into each influencer and how to identify the best bloggers for your brand. Focusing on follower trends and search functionality, these updates show you how engaged a blogger’s audience is likely to be, how fast they’re growing, and how likely others are to share their content. 

Here are a few of the updates you will now see as you review a blogger profile on Shopping Links:  

Follower trends. This metric allows you to see a blogger’s audience over time across different channels, allowing you to better gauge whether a blogger is up-and-coming or perhaps hasn’t invested time recently into cultivating a particular following. Follower trends are also a good indication of engagement.  

Domain authority. This search metric refers to the likelihood that your chosen blogger's domain will rank well in search engine results. Scores are shown on a scale of 0-100, but anything above a 25 is favorable. You will also see page authority, or the likelihood that a particular page will rank well in search results. This tells you how well a new article, like a blog post about your brand, is likely to rank on Google.

External equity links. This tells you how many other websites are referring back to a blogger’s content, giving you insight into how wide your potential reach could be. You will also see a blogger’s Moz Rank, a popularity score that reflects the importance of any given web page on the Internet based on inbound links. The higher the link quality, the higher the Moz Rank.

These are just a few of the new features you will now see on blogger profiles. We are always looking to improve our functionality and look forward to announcing even more updates in the coming months. To share your feedback, please feel free to get in touch at