Shopping Links Blog

5 Emerging Influencers to Watch

November 15, 2017

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We're excited to feature five up-and-coming bloggers to watch in our Shopping Links network, which now includes 14,000 personally vetted influencers from 117 countries! From style advice to beauty recommendations, these emerging bloggers to watch offer daily inspiration across the world -- from Melbourne to New York:

Alley (@lifeofalley)

We follow Alley, a Connecticut native turned Texas girl Alley and the voice behind, for daily fashion and decor advice, from holiday decoration ideas to skin-saving beauty recommendations. She is also a great blogger to watch for learning how to organically stage brand collaborations. Her recent Vanity Planet Store collab, for example, showed us her evening exfoliation routine with tips we can actually use. Remember, the most effective collaborations don’t look like advertisements!

#AD Rise and shine! Woke up with a sore throat and praying it won’t turn into anything else. Haven’t been sick in a long time.. fingers crossed. In the meantime got to get up and get ready for the day. Using my new @vanityplanetstore cleansing facial brush. Love how it makes my skin feel so clean and has 3 attachments to use. Have any of you used a facial brush on neck or upper chest area? Wondering it that might help with my neck lines ???? . . . #shoppinglinks #beautyblogger #houstonblogger #skincaretips #facials #polkadots #masterbathroom #lifestyleblogger #mommyhood #momlife #antiaging #skincareroutine #cleansingbrush #makeupremover #athomefacial #athomespa #theeverygirl #livelifehealthy #skintips #beautytools

A post shared by Alley || Life & Style (@lifeofalley) on

Sel (@seloupe)

A classic New Yorker with a self-proclaimed penchant for “extra everything,” Instagram influencer Sel takes her followers through the Big Apple’s dreamiest neighborhoods, from SoHo to Williamsburg, with a style true to the world’s most diverse city. We love her changing looks from day to day and the peek she offers into one of our favorite corners of the world. We especially loved this collab with Gretchen Rossi -- cruelty-free handbags are a look we can get behind.

Jennifer (@sfdaydream)

Follow San Francisco-based blogger Jennifer Tilley, the blogger behind, for daily inspiration and a dose of healthy living motivation. We love that her feminine, yet powerful looks cover every area of life, from the office to weekend errands. We had a hard time choosing just one photo to feature from her recent collab with MARKS & SPENCER, but we particularly loved this juxtaposition of the red-and-black bodycon dress against the blue backdrop -- finding good backgrounds is no easy feat!

Amy (@noiseinwonderland) 

Australian blogger Amy Theodore of gives her readers a little taste of everything, covering food, fashion, lifestyle and a touch of pop culture through interviews with creatives. She also offers motivation, career advice and tips based on her own blogging success. Her collaboration with Riders by Lee captures her rebel vibe with a denim-on-denim look we love:

Jessica (@jessoshii)

Philadelphia native Jessica of the beauty, style and healthy living blog shares her favorite tips and tricks for maintaining a chic and natural look with a minimal approach, while offering almost endless product advice. Another savvy blogger to watch for effective collaborations, Jessica recently showcased tips for keeping locks healthy and smooth with HerStyler as the damaging winter months approach.

 Check back next month for even more Bloggers to Follow. To be featured or to recommend a blogger, get in touch at

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